Smash Up, Game Trailer

The launch trailer for the digital adaptation of the best-selling deck building game Smash Up deserved a bombastic trailer to honor the highly kinetic strategy you get from the game. The comic book-style branding of the property were expressed through the fonts, speech bubbles, half-tone patterns, sunbursts, and frames. Gleeful use was made of the hundreds of fabulous illustrations from the game. We can definitely thrive making things from scratch, but pre-existing material to work with is always a wonderful bonus multiplier.