Mobile game branding is incredibly vital in today’s market. Mobile gaming holds the largest market share of the global video game market. A combination of key art, app store banners and screenshots, and captivating iconography is crucial for mobile video game branding. Lumines asked us to bring their musical and colorful puzzle game to consumers via vibrant digital formats. In order to create cohesive promotional art design, we adapted the central logo key art for the official app icon design, promotional app store banner, and the app store gameplay screenshots. The cohesion between branding materials allows consumers to recognize your title clearly every single time.